Physicians are the most educated people in the world. Nevertheless, on occasion, you have to find a tactful (and effective) way to say, “You are wrong!” How do disagree in an agreeable way Why you should never tell docs they are wrong How to leverage peer influence and convince
Tired of skeptical docs? Looking for an easier way to create physician confidence? How to handle skeptical physicians. How to apply the Law of Social Proof How to effortlessly create physician confidence
You have a new message. Now, how do you use it to improve sales? How to change behavior with your new message. How to make your new message stick. How to outperform you peers using your new message.
Do you have a new product or indication? New sales initiative? Want to get out of the gate faster than the other guys? In this video clip, you will learn the following: Why the “7-10 rule” can make you #1. What it takes to change physician behavior. How to turn difficult doctors into top customers. […]
It has finally happened. Your new competition has arrived. Now, what should you do? For most people, two thoughts come to mind: 1) Proactively mention the new product (while reminding the physician that you still have the best choice). 2) Ignore the new product (unless the physician brings it up). According to psychologists, there is […]